Information We Collect About You and How We Collect It

User-Provided Information: You may additionally be required to provide us with personal data to access/ use certain parts of our Website or Services including, without limitation; (1) when you place an order or make a purchase in our online store; (2) chat with a customer service rep.;  (3) subscribe to our newsletter/ email list; (4) fill out any kind of form or survey; (5) participate in any of our events or promotions such as contests, sweepstakes, or surveys; (6) submit an application for employment; (7) contact us with any type of comment, testimonial, question, or complaint; as well as reporting a problem with the Website or Services. If the requested personal information is not provided, you may not be able to access or use certain features of the Website or Services.

Depending on the type of transaction, the personal information gathered may include your first and last name, billing/ mailing address, physical/ shipping address, telephone number, email address, date of birth, age, gender, occupation, birthday, marital status, employment history, interests, purchase history, payment card information, or other demographic information.

Emails and Social Media Sites: If you reach us via email, mail, or via social media, we may retain the content material of your conversation or posting, the email or social media account address from which it was sent, as well as our response. Content as well as other information in or related to emails sent by the customer to us or postings on any of our social media pages/ accounts, blogs or other third-party sites including, but not limited to, Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest may be used as testimonials or other marketing purposes in accordance with our Terms of Use. Please be aware that when you receive a confirmation to your email, upload to any of our social media pages or accounts, or submit a form, it means that the message, uploaded item, or form has been routed into the internet, and not that it has been received by us. Please also note that we collect information automatically using technology when you visit our website or social media pages as well as when one of our emails described in this policy is opened.

Third Parties: We may also collect personal information about you from other third parties, such as demographic firms, in order to make our future products, services, and marketing efforts efficient and personalized for you. All the information that you provide to us or that has been collected over time may be combined with information gathered from other sources and the information may be disclosed within our corporate family or service providers.

Cookies Information: When you visit our website, one or more cookies a small text file containing a string of alphanumeric characters may be sent to your computer that will identify your browser specifically and will let us start your session faster and improve your navigation through our website. The cookies do not collect your personal information. Both session cookies and persisten cookies are being used. The persistent cookie remains on the customers’ hard drive after the browser is closed and it may be used by your browser on subsequent visits to our website. These cookies can be removed by following the directions given by your web browser. The session cookies are temporary and disappears after the browser is closed. The web browser can be reset to refuse all cookies or to notify when a cookie is being sent. However, some features on our website/services may not function properly if the opportunity to accept cookies is disabled.

Google Analytics: On our website we use a tool service provided by Google, Inc. ("Google") called “Google Analytics,” a web analytics service, to collect information about the use of the website. The data collected by Google Analytics includes how often the user visits our website, which pages were visited, and what other sites were visited before coming to our website. Our website may use certain features of Google Analytics, which includes: (a) “Demographics and Interest Reporting” to analyze information about the interests and demographics of users of our site as well as non-personally identifiable information is used in the same manner as other non-personally identifiable information as described in this Policy; (b) “Remarketing with Google Analytics” to place ads on other websites in our users’ demographic that have previously visited our website; and (c) "Google Display Network Impression Reporting" to give us an insight on how users’ interactions with our ads relate to the visits to  ur website. The information we get from Google Analytics is used to improve our website. Google Analytics only collects the IP address assigned to you on the date the website has been visited, rather than your name or another source of identification. Even though a permanent cookie is planted on your web browser by Google Analytics to identify you as a unique user on your next visit to the site, the cookie cannot be used by anybody other than Google. Google's ability to use and share information collected by Google Analytics about your visits to the Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on your next visit to our website by disabling cookies on your browser, however, if you do this you may not be able to use all functions provided by our website, as previously mentioned. As a user, you have the option of opting out of Google Analytics for Display Advertising and customize Google Display Network ads by changing the ad settings at You also can opt out of being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-Out Browser Add-On for your current web browser at

Log File Information: Log File information is reported automatically by your browser every time a website is accessed. When you register with or view our website, our servers automatically records certain information that your web browser sends whenever any website is visited. These server logs may include information such as your web request, IP addresses or other device identifiers, browser information, Internet Service Provider (“ISP”), operating system, location, date/time stamp, clickstream data, referring/exit pages and URLs, domain names, landing pages, pages viewed, and other such information.

Clear Gifs Information: When our website or services are in use, we may employ clear gifs (aka Web Beacons) which are used to track the online usage pattern of our users in an anonymous way. No personal information from your account is collected using these clear gifs. In addition, clear gifs in HTML-based emails may also be used and sent to our users to track which emails are opened by recipients. This information is used to give a more accurate reporting, improve the effectiveness of our marketing campaigns, and make the Website better for our users.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To provide products, services, features, programs, content, and information requested by the user.
  • To contact the user regarding products, services, programs, promotions, or special events we believe may be of interest to the user.
  • To operate, maintain, and provide the best possible features, products, services, content, website functionality, and overall customer experience.
  • To analyze visits to the site and learn about the interests, preferences, demographics, and behaviors of our visitors in the aggregate (i.e., across the country) and also on a personal level, so products, services, and programs can be improved to deliver the type of content, features, products, services, programs, and promotions that you are most interested in.
  • To process registration requests when you register for our programs, services, or promotions, or otherwise administer your participation in our programs, services, or promotions.
  • To respond to your questions, requests, comments, or complaints, and determine your satisfaction with our products, programs, and services.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between our business and yourself, including for billing and collection.
  • To notify you about changes to tour website/services or to provide you with notices about your account, including expiration and renewal notices.
  • To compare and review your personal information for errors, omissions, and accuracy.
  • To prevent, detect, or investigate any fraudulent, abusive, or illegal acts.
  • In any other way we may describe, at or around the time you provide the information or any other purpose with your consent.


Your personal information may also be used for everyday business purposes such as security, processing orders, payment processing, analytics, operations, fraud detection and prevention, reporting, making back-ups, and legal compliance. We may also develop special sites or administer in cooperation with other companies. If you do register at these "co-branded" sites or consent to receive email communications from our promotional partners, we may share your registration information (such as name and email address) with those companies.

We use cookies, clear gifs and log file information to:  (a) remember information so user will not have to re-enter it during future visits to our site; (b) provide custom, personalized content and information; (c) monitor the effectiveness our site/services; (d) monitor aggregate metrics such as the total number of visitors and traffic; (e) diagnose or fix any tech problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP; and (f) help you efficiently access information.

User Content: Any personal information or content you voluntarily disclose for posting to our website or through services (for instance, any content you post) (referred to herein as "User Content") becomes available to the public via our site and our business partners. User Content includes, but is not limited to, testimonials, reviews, comments, photos, and videos. If you user content is removed, copies may remain viewable in cached and archived pages or if other users have copied or stored your User Content.

We reserve the right, but have no obligation, to monitor the User Content posted on the site by the user. We also have the right to remove any information or material for any or no reason including, but not limited to, if we determine that such information or material violates or may violate any applicable law of our Terms of Use, or to protect or defend our rights or property or those of any third party. We also reserve the right to remove any information upon the request of a third party. We may use certain information about you and your user content without identifying you as an individual to third parties. This is done for certain purposes including, but not limited to, analyzing how our site and services are used, diagnosing service or technical problems, maintaining security, and personalizing advertisements and promotions.


How We Protect Your Information

We use commercially reasonable ethical, physical, managerial, and technical safeguards to preserve the integrity and security of your personal information consistent with industry standards. For example, we use encryption, passwords, and physical security measures to help protect your personal information against unauthorized access and disclosure. The security of your personal information is important to us, but please remember that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your personal information, we cannot ensure or warrant the absolute security of any information you transmit to us, and you do so at your own risk. When we receive a transmission of personally identifying information from you, we make commercially reasonable efforts to ensure the security of such information on our systems. However, please note that this is not a guarantee that such information will not be accessed, disclosed, altered, or destroyed by breach of any of our ethical, physical, technical, or managerial safeguards.


Your California Privacy Rights

California Civil Code Section 1798.83 permits users of the Website that are California residents to request and obtain from us a list of what personal information (if any) we have shared with third parties or corporate affiliates for those entities' direct marketing purposes in the preceding calendar year, and the names and addresses of those third parties. Requests may be made only once a year and are free of charge.

If you are a California resident and would like a copy of this notice, please submit a written request to the following address: 181 Suburban Road, San Luis Obispo, CA 93401. For all requests, you must put the statement "California Privacy Rights Notice" in the body of your request, as well as your name, street address, city, state, and zip code. You also need to attest to the fact that you are a California resident and provide a current California address for our response. Please note that we will not accept requests via telephone, email, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not contain complete information.

California Do Not Track Disclosures

California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how a website operator responds to "Do Not Track" (DNT) browser settings. DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third-party ad networks, social networks, and analytic companies. We do not currently take actions to respond to DNT signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a DNT standard once one is created. For information about DNT, please visit:




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